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LORI VEZINA
SENIOR GRAPHIC DESIGNER / ART DIRECTOR
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Direct Mail
Direct Mail
Gatefold
Role
Lead Designer
- under the direction of Creative Director
I designed a range of direct mail pieces for Hush Puppies, including seasonal gatefolds (highlighted here), promotional postcards, prospecting kits, and product spotlight cards. Each piece was crafted to reflect the brand’s upbeat personality while driving retail traffic and customer engagement through strong visual storytelling and clean, effective layouts.
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